北京師範大學教育學博士🆑,副教授🥷🏿。美國SETON HALL UNIVERSITY訪問學者🗳。2004年開始在意昂4官网任教。主要從事體育管理學📱、體育市場營銷學、管理學、跨文化交流與管理、市場營銷學雙語教學工作。研究方向:市場營銷🤴🏼、中國體育管理專業建設🧪、美國職業體育管理、美國體育管理專業認證🧜♂️。
主要講授課程
本科教學🚔:《體育管理學 》🪮、《體育市場營銷學 》、《管理學》雙語教學
研究生教學:《專業英語》
MBA教學:《管理學》、《市場營銷學》🤙🏽、《跨文化交流與管理》雙語教學
主要科研情況
在體育學刊、北京體育大學學報等學術期刊發表文章10余篇👳🏻♀️。
YONGHONG LI PhD
Beijing Normal UniversityPhD
Central University of Finance and EconomicsSchool of Sport Economics and Management current from July 2004
Associate Professor.VisitingscholaratSETON HALL UNIVERSITYin USAfrom 2007 to 2008.Mainly engaged inSportsManagement,SportsMarketing,Management,Marketing,Cross Cultural Communication and Management coursesbilingual teaching. Researchfield :Marketing, American professional sports management.Sport Management programme accreditation in USA.
Role included:
•Programme and course development and review
•Undergraduateteaching:SportsManagement,SportsMarketing,Management. (bilingual teaching)
•Graduateteaching:Professional English
•MBAteaching:Management,Marketing,Cross Cultural Communication and Management (bilingual teaching)
•Undergraduate and graduate dissertation supervision and assessment
Publications:Journal ofBeijing Sports University, Journal of Physical Education, Sport Marketing Magazine.
E-mail:liyonghong206@cufe.edu.cn
Central University of Finance and Economics
No.39 College South Road, Haidian District, Beijing 100089, China